Tuesday, December 12, 2006

Measuring Success

So, how do you assess the fruits of your labor when it comes to SEO? One of the primary waysto gauge performance is to treat the SEO process as an experiment with measurable before-and-after results.

Before you begin optimizing your pages, note the rank of the pages you are optimizing for your target terms in given search engines. If you know the rank of a given page before you begin SEO, you can then use that rank as a baseline to compare against your post-SEO rankings once the search engines have re-indexed your pages. Similarly, you can also measure your pre-optimization and post-optimization site statistics to see if there is a noticeable improvement. Other key indicators you can track include email inquiries, sales orders, incoming calls, newsletter subscriptions, membership applications or anything else that would be the logical result of increased public exposure.


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