Tuesday, December 5, 2006

Best SEO Practices

No matter what the size of your organization, if you are mounting an SEO campaign, you should consider implementing some best practices.

The matrix below presents the most significant best SEO practices and indicates whether you should consider implementing the practice if you are a:

• A: Small business
• B: Entrepreneurial web-based business
• C: Large enterprise

Obviously, different businesses will have differing priorities, and which aspects of SEO are most important to you will vary. But the matrix in Table gives you a starting place to evaluate what steps you may wish to undertake.

Table Best SEO Practices Matrix for Different Size Organizations
Best SEO PracticeABC
Review traffic to your site using web server logs and third-partyXX

X

software




Understand the content and queries that draw your traffic

X

X

X

Establish base-line metrics for site traffic, and criteria for success



X

Regularly monitor site traffic



X

Create content specifically for SEO purposes


X


Work to improve PageRank

X

X

X

Submit to search engines, manually or with a submission tool

X

X

X

List your site in taxonomies


X


List your site in wiki articles


X


Request inbound links

X

X


Post comments and pings containing links


X


Use syndication for SEO purposes


X

X

Create a bot-friendly site

X

X

X

Review your site in a text-only web browser


X

X

Add meta information to your site

X

X

X

Use text rather than graphics when possible

X

X

X

Add descriptive alt attributes to your images

X

X

X

Create an easily navigable site

X

X

X

Keep pages between 100 and 250 words

X

X

X

Keep keywords dense without stuffing


X


Add keywords to and tags


X


Add moderate outbound linking

X

X


Make sure to include cross links



X

Assemble toolkit of free SEO analysis tools

X

X

X

Deploy web analytics platform (Google Analytics or WebTrends)



X

Avoid dubious SEO practices

X

X

X

Create a clear and brief campaign plan

X

X


Use AdWords in Conjunction with Core SEO

X

X

X

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