Wednesday, May 7, 2008

Home Page Optimization

In addition to page optimization for search engines, it is also important to optimize your site's home page for customers in order to make sure it functions efficiently.

• Make sure your home page builds credibility and directs consumers to the most important parts of your site.

• Target your most competitive keyword phrase with the home page or with a page that is directly linked to from the home page.

• Link to the major theme pages from your home page.

• Link to your home page from every page of your site. Include your site name and/or the home page’s primary keyword phrase in the text links pointing to it.

• If you think your site is being filtered out of the search results for being too focused on a word or phrase, you may want to make the link to your home page just say something like “home”.


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